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Why we don’t do Black Friday sales

With Black Friday a few days away & Cyber Monday a few days later, we won’t be having a sale on either day.

Each year we see more and more brands taking advantage of the event, with most turning it from a single day to a full week of discounts and sales. But trust us, despite the flood of emails that you’ll get, 99% of the “deals” aren’t worth it.

So, no, this year we won’t be creating deals that create the illusion of savings to trick you into buying.

But why?

  1. With Kempston Controls, you get the best price on the day, any day.

Here at Kempston Controls you, our customers, are at the heart of everything we do and with that in mind, we want to offer you the best deal all year round. The nature of our business is so varying that you could be buying for a new project, or simply replacing a part – you can’t decide when a part will break down, so why should we decide when you can get the best price we can offer.

  1. We’re not out there to trick you.

A WHICH review in 2019 found that 85% of prices were the same price or cheaper before Black Friday1. The last thing we want to do is say that all brands are doing the same things, but it would go against our brand values to undermine you, our customers, like that. You can shop with us all 24 hours a day, 365 days a year with the confidence that you’re getting the best price we can offer.

  1. Staff Burnout

Our last reason actually isn’t to do with our customers, it’s to do with us. The amount of pressure that a large sale event like Black Friday creates is astonishing! From the creative teams piecing together the marketing jigsaw to the IT teams preparing and maintaining the systems all the way to the guys on the front line processing your orders and queries non-stop – it’s honestly exhausting.

So, to take a massive weight off of the team’s shoulders, Black Friday once again won’t feature in the Kempston Controls ecosystem.

Is there an alternative?

Now don’t worry, all our products and services are still available all day, every day and we’ll still offer you the best price we can. Our friendly team is around to answer all your questions and our website is available so you can access live-stock 24/7.

But in case you’re looking for another way to view Black Friday, take a look at Giving Tuesday where you can donate money for a purpose, not just spend money on more junk.

 

1 https://www.which.co.uk/news/2020/11/85-of-black-friday-products-arent-the-cheapest-theyve-ever-been/